Iterative Prototyping: A Software Development Technique That Works for Creative Video

ComSoft is a Raleigh company that provides car dealership management and marketing solutions. When they needed a one-minute video overview of their software they turned to Take One Solutions. From my software development days I am a strong believer in prototyping solutions. It is a very cost-effective way to develop creative works for others. I like to apply that same concept when going from conceptual idea to finished commercial video spot. So after three or four iterations we arrived at this video.